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Dairy Queen Extends Partnership

By, 02/12/24, 10:45AM EST


February 12th, 2024 - The Richmond Kickers Youth Soccer Club is pleased to announce the extension of partnership with Dairy Queen of Virginia and our Little Kicks and U4-U6 programs. Dairy Queen will be the exclusive sponsor for these programs for the Spring 2024 season through the Winter of 2025.

Little Kicks and Dairy Queen have had a successful lasting partnership over the last 9 years and we are thrilled to expand the relationship to sole sponsor of our program for another year,” commented Amy MacKenzie, Richmond Kickers Little Kicks & Partnership Sales Director. “Dairy Queen is the perfect partner for these programs and I am confident that by working together we will further enhance the experience for our families.

Included in the partnership, Dairy Queen will continue to be prominently displayed on the U4-U6 uniforms for both the fall and spring as well as the Little Kicks shirts in the fall. Little Kicks participants receive a soccer backpack in the spring which will proudly display DQ for all to see. All promotional materials, that are distributed to our participating Little Kicks centers, will feature the iconic DQ logo. Dairy Queen will continue to provide the fan favorite, Blizzard Cards, to participants across the Little Kicks & U4-U6 programs.

Little Kicks is a soccer enrichment program held at preschools and child care centers throughout the Richmond area. Richmond Kickers professional soccer players and coaches visit once a week for 30-45 minute sessions of soccer instruction, drills and games. Parents enroll their children in a positive, fun activity that does not require extra driving or take away from valuable evening and weekend time. The team atmosphere fosters life skills and socialization at a crucial developmental age. The many positive aspects of the sport diversify and enhance the child’s learning experience.

Our U4-U6 spring registration is happening now with locations conveniently located throughout Richmond. You can find info for these programs HERE!

To learn more about our partnerships or to bring Little Kicks to your school contact Amy MacKenzie.

Questions about U4-U6 programs contact Brian Byrd.