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Little Kicks Partners with Dairy Queen

By Patrick Wood, 08/21/19, 9:58AM EDT


Expands Relationship to Include Branding on Little Kicks Gear

RICHMOND, Va. – (Wednesday, August 21, 2019) – The Richmond Kickers Youth Soccer Club is pleased to announce an exciting new partnership with Dairy Queen of Virginia. Beginning this Fall, Dairy Queen will become the exclusive sponsor for the Richmond Kickers Little Kicks in-school soccer enrichment program. The Dairy Queen brand will be featured on all of the Little Kicks t-shirts and backpacks, plus they will continue to give a complimentary Mini Blizzard to all Little Kicks participants. 

“Little Kicks and Dairy Queen have enjoyed a successful partnership over the last four years and we are thrilled to expand the relationship,” commented Amy MacKenzie, Richmond Kickers Little Kicks Director. “Dairy Queen is the perfect partner for our Little Kicks program and I look forward to working together to further enhance the Little Kicks experience for our players and families. 

Little Kicks is an in-school soccer enrichment program held at preschools and child care centers throughout the Richmond area. Richmond Kickers professional soccer players and coaches visit the preschools once a week for 30-45 minute sessions of soccer instruction, drills and games. Parents enroll their children in a positive, fun activity that does not require extra driving or take away from valuable evening and weekend time. The team atmosphere fosters life skills and socialization at a crucial developmental age. The many positive aspects of the sport diversify and enhance the child’s learning experience. To bring Little Kicks to your school, contact Amy MacKenzie, Director at or (804) 464-8107. Find out more and register now at

“In today’s world of modern technology, exercise and quality family time are very important,” added George Lancaster, Dairy Queen of Virginia. “Finding time for both is even more difficult. Dairy Queen’s partnership with Richmond Kickers Youth Soccer Club serves as a great way for our youth to get some exercise, then share a reward by enjoying your favorite treat at the local Dairy Queen!”

Dairy Queen of Virginia has been the franchisor for the state since 1959. Virginia is home of one of the oldest Dairy Queen’s on the East Coast. In 6 decades, The Dunham family has owned and operated the territory with three generations of company executives. Dairy Queen of Virginia (DQVA) currently has 96 franchised locations in the state with new locations to come in Midlothian, Warsaw and Virginia Beach. With structured operations and a touch of that “neighborhood feel”, DQVA aims to create positive memories for all who touch the brand. Accompanied with delicious food and renowned treats, the DQ brand focuses on being the world’s favorite quick service restaurant.